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Sean Jones is a basketball player who has been hired by a major cereal manufacturer to promote one of their brands of cereal.Last week,Sean received national coverage when he was arrested for drunk driving.This week the cereal manufacturer canceled the remainder of his contract.Based on the research into factors which influence persuasion,the contract was MOST likely canceled because,as a result of his arrest,
Transference
A psychological phenomenon in which an individual redirects emotions and feelings from one person to another, often occurring in therapeutic settings.
Resembles
To be like or similar to something or someone in appearance, qualities, or characteristics.
Already Like
A concept reflecting a pre-existing positive attitude towards an object, idea, or person that may influence future perceptions and behaviors.
Room Temperature
The temperature in an enclosed space that is considered comfortable for humans, typically around 20-22 degrees Celsius (68-72 degrees Fahrenheit).
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