Samantha Had Not Really Thought Much About Who She Would

question 54

Multiple Choice

Samantha had not really thought much about who she would vote for in the election,but for the entire month before the election she constantly heard messages saying: "Vote for Don Green.He's the best person for the job." On election day,after voting for Don Green,she told her friends that she believed he truly was the best candidate.Based on the research into factors which influence persuasion,it appears that Samantha has been influenced MOST by

• A) repetition of a message.
• B) the presentation of a one-sided argument.
• C) Don Green's expertise and credibility.
• D) Don Green's trustworthiness and likeability.

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Definitions:

Equilibrium

The condition under which the intrinsic value of a security is equal to its price; also, its expected return is equal to its required return.

Yield Curve

The curve that results when the yield to maturity is plotted on the y-axis with term to maturity on the x-axis.

Junk Bonds

High-risk, high-yield bonds issued to finance leveraged buyouts, mergers, or troubled companies.

High-Risk

Describes an investment or venture that carries a high level of uncertainty and the potential for significant loss.