Cognitive Dissonance

question 77

Multiple Choice

Cognitive dissonance

• A) is a state of tension produced when related cognitions are inconsistent.
• B) is a feeling of discomfort experienced by receivers of persuasive communications.
• C) is a feeling of guilt produced by engaging in counterattitudinal behavior.
• D) occurs only when cognitions are unrelated to each other.

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Definitions:

New-product Strategy Development

A process involving market research, product development, and marketing strategies to launch a new product successfully.

Product Assessment

The evaluation process of a product's performance, features, and market potential to determine its viability and success in the market.

Disruptive Innovation

An innovation that significantly alters the market landscape by introducing simplicity, convenience, accessibility, or affordability where complexity and high cost are the status quo.