According to the Elaboration Likelihood Model,TV Advertisements for Tylenol That

question 258

Multiple Choice

According to the elaboration likelihood model,TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote their product are using

• A) a peripheral route.
• B) central route.
• C) fear appeal.
• D) foot-in-the-door technique.

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Definitions:

Inverse Demand Function

A mathematical representation that describes the price of a good or service as a function of the quantity demanded, highlighting how prices can adjust based on consumer demand.

Consumer's Surplus

The gap between what consumers are prepared and capable of paying for a product or service and what they end up spending.

Used Cars

Pre-owned vehicles that have been previously registered and used, often sold through various markets and dealerships.

Demand Segmentation

The process of dividing a market into distinct groups of buyers based on different demands and characteristics, allowing for more targeted and effective marketing strategies.