According to the Elaboration Likelihood Model of Attitude Change,when People

question 111

Multiple Choice

According to the elaboration likelihood model of attitude change,when people ponder the content and logic of persuasive messages,it is referred to as the

• A) objective route.
• B) subjective route.
• C) central route.
• D) peripheral route.

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Definitions:

Random Assignment

Process of assigning subjects to the experimental or control groups randomly, so that each subject has an equal chance of being in either group.

Equal Chance

The principle that all participants or elements in a given situation have the same likelihood or opportunity of experiencing a certain outcome.

Independent Variable

The factor or condition that researchers intentionally change to study its impact on an outcome.

Nicotine

A stimulant and addictive substance found in tobacco, which increases dopamine levels in the brain.