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Research on the Elaboration Likelihood Model of Attitude Change Suggests

question 120

Multiple Choice

Research on the elaboration likelihood model of attitude change suggests that the _____ route leads to more enduring attitude change and better predicts future behavior.


Definitions:

Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place.

Scientific Process

A systematic methodology involving observation, experimentation, and analysis to acquire knowledge and understand phenomena.

Dissonance Theory

A concept that describes the discomfort felt when a person holds two or more conflicting beliefs, values, or attitudes, prompting a motivation to reduce the dissonance.

Self-Concept

The collection of beliefs and perceptions individuals have about themselves, encompassing aspects like self-image and self-esteem.

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