Examlex
Research on the elaboration likelihood model of attitude change suggests that the _____ route leads to more enduring attitude change and better predicts future behavior.
Planned Behavior
A theory that predicts an individual's intention to engage in a behavior at a specific time and place.
Scientific Process
A systematic methodology involving observation, experimentation, and analysis to acquire knowledge and understand phenomena.
Dissonance Theory
A concept that describes the discomfort felt when a person holds two or more conflicting beliefs, values, or attitudes, prompting a motivation to reduce the dissonance.
Self-Concept
The collection of beliefs and perceptions individuals have about themselves, encompassing aspects like self-image and self-esteem.
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