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The Elaboration Likelihood Model of Attitude Change Suggests That the Central

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The elaboration likelihood model of attitude change suggests that the central route to persuasion is associated with more enduring attitude change.


Definitions:

Critical Value

A threshold value that defines the boundary of a rejection region in hypothesis testing, determining whether to reject the null hypothesis.

Obese Canadians

Refers to individuals living in Canada who have a body mass index (BMI) of 30 or higher, indicating obesity.

Weight Loss Strategy

An approach or plan of action designed to help individuals lose weight, often involving diet, exercise, and behavioural changes.

Sample Size

The number of observations or data points that are included in a statistical sample.

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