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Leonard Has a Job with a Small Company Where He

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Leonard has a job with a small company where he gets along well with everyone,and he has 15 years of seniority.Recently a competitor called to offer him a job that would pay more money,but where he would be starting over,with no seniority.As Leonard tries to decide whether to accept the new job because it offers more money,or turn the job offer down because it would mean giving up his seniority,he is facing


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Type of Audience

Categories or classifications of listeners or viewers based on characteristics like demographics, interests, or behavior, used in targeting communication.

Core Principles

Fundamental beliefs or guidelines that serve as the foundation for a system, organization, or approach.

Honesty

The quality of being fair, truthful, and sincere in one's actions, communications, and business dealings.

Need Awareness Phase

The initial stage in the buying process where a potential customer recognizes they have a problem or need that could be satisfied by a product or service.

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