Examlex
Which of the following is an advocacy group tactic that involves persuading consumers not to purchase a company's merchandise or service?
Purchase Intent
Purchase intent refers to a customer's likelihood or willingness to buy a product or service, based on factors like interest, desire, and the feasibility of the purchase.
Attractiveness
A subjective quality that makes something appealing or desirable to individuals.
Coercive Appeal
A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.
Flattery Appeal
A persuasive technique in marketing that uses compliments or flattery to influence the behavior or opinions of the target audience.
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