Which of the Following Statements Is True of the BCG

question 14

Multiple Choice

Which of the following statements is true of the BCG matrix?

• A) It is used to guide the strategic alternatives that managers of individual businesses may use.
• B) It focuses on increasing profits or the number of places in which a company does business.
• C) It focuses on improving the way in which a company sells the same products to the same customers.
• D) It is used to categorize a corporation's businesses by growth rate and relative market share.

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Definitions:

Larger Request

In the context of persuasion, starting with a high-demand request that is likely to be rejected, followed by a smaller request.

Real Request

A genuine or sincere appeal or demand made by one party to another.

Social Commitment

A pledge or obligation to follow through with certain social behaviors or attitudes, often for the benefit of a group or community.

Self-Perception Theory

The theory that people sometimes infer their attitudes and attributes by observing their behavior and the situation in which it occurs.