Examlex
Covey, like Maslow, believes that people have the ability to be _____ and choose their responses to different situations.
Ideal Customer
A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Social Technographics Model
A classification approach that segments consumers based on how they use social technologies, from creators to spectators.
Discover
The process of finding or uncovering new information, places, or experiences, which can also refer to features within social media platforms that facilitate content exploration.
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