Examlex
_____ are funds included in the cost baseline that can be used to mitigate cost or schedule overruns if known risks occur.
Cognitive Dissonance
The mental unease felt by a person when they simultaneously possess conflicting beliefs, ideas, or values.
Internal Search
The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.
External Search
The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.
Problem Recognition
The initial step in the buying process where a consumer identifies a need or a problem that triggers the search for a product or solution.
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