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You are lying on a sand dune looking over the water, listening to the waves, and enjoying the feel of the sun and wind on your skin. You also smell the salty ocean air and seaweed that has washed ashore.
-When you smell the salty air and seaweed,what is being activated?
Product Benefit
The value or advantage that a product offers to the customer, often used in marketing and sales pitches to highlight how it meets needs or solves problems.
Business Proposition Benefit
The advantage or value that a business proposal offers to a potential buyer or investor.
Trial Closings
Sales techniques used to gauge a potential buyer's readiness to complete a purchase by asking hypothetical or suggestive closing questions.
Sales Presentation
A formal talk or demonstration aimed at persuading an audience to purchase a product or service.
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