Examlex
Match the following terms with the corresponding characteristic of life.
-the smallest living unit
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Perceptual Map
is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.
Minds of Adults
The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.
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