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Professional scientists benefit from citizen science because citizens
Citizen Journalists
Individuals who play an active role in collecting, reporting, analyzing, and disseminating news and information, often without professional journalism training.
Targeted Audience
A specific group of consumers within the broader marketplace, identified as the intended recipient of a marketing message, campaign, or product.
Edelman Trust Barometer
An annual survey that measures global trust in institutions such as governments, media, businesses, and NGOs.
NGOs
Non-Governmental Organizations are non-profit entities that operate independently from government, often focused on addressing social, environmental, or humanitarian issues.
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