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Alan fell off a ladder at work and claims his back is in intense pain, even though medical tests find nothing wrong. He does not like to talk about it and keeps quiet other than his report to his attorney. Caleb fell off a ladder at work and claims he hurt his back, too, even though medical tests find nothing wrong. He talks about it all of the time in great detail. Which diagnosis would seem to fit each man?
IMC Program
Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.
Implementation Phase
The stage in a project where plans are put into action or executed.
Posttest the Promotion
The evaluation process of a promotional campaign after its execution to assess its effectiveness.
Design the Promotion
The process of planning and creating marketing activities to boost product or service sales.
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