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MATCHING
Identify the letter of the choice that best matches the phrase or definition.
-Calculates the present value of a series of future cash flows
Advertising Agency
A service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.
Billboard Advertising
A form of outdoor advertising that uses large-scale print or digital displays placed in high-traffic areas to promote products, services, or events.
Marketing Eras
Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.
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