Which of the Following Cognitive Routes to Persuasion Involves Direct

question 104

Multiple Choice

Which of the following cognitive routes to persuasion involves direct cognitive processing of a message's content?

• A)The central route
• B)The direct route
• C)The peripheral route
• D)The major route

---

Definitions:

Maximin Criterion

A decision rule used in uncertainty situations that focuses on maximizing the potential minimum gain, thus minimizing the potential for loss.

Libertarian

A libertarian is an advocate for minimizing government intervention in personal and economic matters, favoring individual freedom and autonomy.

Income Redistribution

The policy or process by which income is transferred from some individuals to others through mechanisms like taxation, social welfare programs, or other governmental actions to reduce income inequalities.

Yin

In Chinese philosophy, the dark, feminine, passive force part of the Yin-Yang dualism that represents balance in the universe and nature.