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What role does the social context play in assessment?
Marketing Concept Era
A period marked by businesses focusing on meeting consumers' needs and wants to ensure satisfaction, typically dating from the mid-20th century onwards.
Customer Relationship
The strategies and processes that a company uses to manage its interactions with current and potential customers, aiming to improve customer satisfaction and loyalty.
Market Orientation
A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers.
Principal Competitors
The main companies or businesses that compete in the same market or industry.
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