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If total assets for 2010 and 2009 were $500,000 and $530,000,respectively,then the percentage change shown in a horizontal analysis would be:
Tiramisu
An Italian dessert featuring layers of coffee-soaked ladyfingers, mascarpone cheese, cocoa, and sometimes liquor.
Neoclassical Assumption
A perspective in economics that assumes individuals have rational preferences, markets are capable of reaching equilibrium, and information is symmetrically distributed.
System 1
A term often used in psychology and behavioral economics, referring to the brain's fast, automatic, and intuitive approach to decision-making.
Rational Behavior
Human behavior based on comparison of marginal costs and marginal benefits; behavior designed to maximize total utility.
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