Use the Following to Answer Questions
Pioneer Industries Gathered

question 31

Multiple Choice

Use the following to answer questions
Pioneer Industries gathered the following year-end data (in thousands) for 2010 and 2009:
$$\begin{array} { l r r } \text { Curent Assets } & \frac { 2010 } { 2009 } & \frac { 2345 } { \$ 365 } \\\text { Long-Tenn Arsets } & 790 & 720 \\\text { Curtert Liabilities } & 280 & 310 \\\text { Long-Term Liabilities } & 410 & 440 \\\text { Owners' Equity } & 445 & 335 \\\text { Net Sales } & 830 & 790 \\\text { Gross Margir } & 375 & 355 \\\text { Net Income } & 120 & 105\end{array}$$
-The return on assets for 2010 was:

• A)9.5%
• B)10.6%
• C)10.8%
• D)33.8%

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Definitions:

Primary Purpose

The main intention or goal that drives an action, project, or initiative, underlying the reasons for its execution.

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Behavioral Economics

A branch of economics that uses social and psychological factors in understanding decision making. It is particularly concerned with the limits of rationality in those decisions.