If income taxes are not considered,how are the following used in the computation of the net present value? 
Definitions:
Imperfect Substitutes
Goods or services that can replace each other to some extent, but have differences in features, quality, or price that make them not completely interchangeable.
Brand Names
Names given to products or services by companies to distinguish them from competitors.
Profit-maximizing Price
The price level at which a business can achieve the highest possible profits, given its cost structure and demand for its products.
Demand Curve
A graph that represents the relationship between the price of a good or service and the quantity demanded by consumers.
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