The Pricing Strategy Where a Company Initially Sets the Price

question 44

Multiple Choice

The pricing strategy where a company initially sets the price of its product low and then raises it later on in the product's life cycle is called:

• A)price skimming
• B)target pricing
• C)life-cycle pricing
• D)penetration pricing

---

Definitions:

Real Interest Rate

The interest rate adjusted for inflation, reflecting the true cost of borrowing or real yield on an investment.

Inflation Premium

The additional interest rate that lenders demand to compensate for the loss of purchasing power of money due to inflation.

Yield Curve

The relationship between interest rates and the term of debt, generally expressed graphically. A normal yield curve is upsloping, reflecting rates that increase with increasing term. An inverted curve is downsloping.

Liquidity Premiums

Additional yield that investors require for holding securities with lower liquidity.