Asking an Employee Whether He or She Would Use a New

question 69

Multiple Choice

Asking an employee whether he or she would use a new computer software package is an attempt to determine:

• A)affect
• B)cognition
• C)dissonance reduction
• D)behavioral intent

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Definitions:

Brand Recognition

is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.

Brand Preference

The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.

Strategy Canvas

Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.

Customer Perceptions

The way customers view and interpret a company's products, services, and overall brand.