Referent Power Has the Strongest Relationship with Performance and Satisfaction

question 38

True/False

Referent power has the strongest relationship with performance and satisfaction.

---

Definitions:

Target Audience

refers to a specific group of consumers identified as the intended recipient of a product, service, or marketing message, characterized by demographics, interests, or behaviors.

Mass Customization

A strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Not-for-profit Organizations

Organizations that operate for purposes other than generating profit, using surplus revenues to achieve their goals.

Marketing Strategies

Planned actions aimed at promoting and selling a product or service to target customers.