Examlex
MATCHING
Match the following terms with their abbreviations.
-AHA
Services
Intangible activities or benefits provided by one party to another, often in exchange for payment.
Success
The achievement of a set goal, objective, or target, often measured by specific criteria such as profit, market share, or personal fulfilment.
VALS Framework
A psychographic segmentation tool that categorizes consumers based on their values, attitudes, and lifestyles for marketing purposes.
Primary Motivations
Primary motivations are the fundamental reasons or driving forces behind individuals' behaviors, actions, or pursuit of goals.
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