Examlex
What does NEC stand for?
Marketing Message
The core message conveyed by a brand or company to its target audience with the aim of informing, persuading, or reminding about its products or services.
Attitude Object
Any entity towards which an individual holds a specific positive or negative evaluation, feeling, or predisposition.
Brand Loyalty
The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.
High Involvement
Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.
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