Examlex
What does BMI stand for?
Retailers
Businesses that sell goods and services directly to consumers through various channels, including physical stores, online platforms, and catalogues, acting as intermediaries between manufacturers and end-users.
Line Extension
The introduction of additional items in a product line under the same brand name, often new flavors, forms, colors, added ingredients, or package sizes.
Brand Strategy
A plan developed by a business to create a particular image of itself and its products or services in the minds of consumers, distinguishing it from its competitors.
Brand Dilution
The weakening of a brand’s strength and value, often as a result of overextension, inconsistent marketing, or association with lower quality products.
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