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Terrorist threat scenarios posit that terrorists
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a certain position within the minds of target consumers relative to competitors.
Points of Difference
Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.
Competition Analysis
The process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.
Price Strategy
A plan or approach used by businesses to set and adjust prices of their products or services to maximize profitability and meet market demands.
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