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The Second Step in the Routing Process Involves ________

question 41

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The second step in the routing process involves ________.


Definitions:

Service Marketers

Professionals specializing in marketing services as opposed to tangible products, focusing on strategies that highlight the unique aspects of services such as intangibility, variability, inseparability, and perishability.

Properties

Assets owned by an individual or organization, including real estate, intellectual property, and physical goods.

Purchase Decision

The process that leads a consumer from recognizing a need or desire, to evaluating options, and finally to buying a product or service.

Evaluated

Assessed or examined something to judge its value, quality, importance, or condition.

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