____ Refers to Markets That Are Too Small to Justify

question 38

Multiple Choice

____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

• A)The hard middle
• B)Mass media
• C)Address media
• D)Usability testing

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Definitions:

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise, which stands in contrast to intrinsic motivation, which is driven by the enjoyment or interest in the activity itself.

Equity Theory

A process theory that states that motivation stems from a comparison of the inputs one invests in a job and the outcomes one receives in comparison with the inputs and outcomes of another person or group.

Effort

The amount of energy, time, and resources that an individual invests in completing a task or achieving a goal.