The Four Ps of Marketing Include ____

question 67

Multiple Choice

The four Ps of marketing include ____.

• A)product, principle, place, and price
• B)product, principle, promotion, and price
• C)product, price, promotion, and place
• D)principle, place, price, and promotion

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Definitions:

Primary Reinforcer

An innately satisfying stimulus, such as food or drink, which does not require learning to become pleasurable.

Secondary Reinforcer

A stimulus that gains its reinforcing properties through association with a primary reinforcer.

Certificate

A formal document attesting to a fact, such as the completion of an educational course or the qualification of the holder.

Discriminative Stimulus

A stimulus in the environment that indicates the availability of reinforcement or punishment for a particular behavior.