Brands Can Lose Their Value If the Environment in Which

question 32

Essay

Brands can lose their value if the environment in which they have been successful changes.Show how this is possible by giving an example.

Knowledge about the application of linear programming and other mathematical models in aggregate planning.

Understand how aggregate planning is applied in different sectors including manufacturing, services, and fast food industries.

Comprehend the concept of disaggregation in the context of aggregate planning.

Recognize the methods of manipulating product or service demand within aggregate planning.

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Definitions:

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Average Total Cost

The total cost of production divided by the quantity of output produced; it includes all variable and fixed costs.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.

Long-run Average Total Costs

The average cost per unit of output where all inputs, including capital, are variable and the firm has adjusted all inputs to find the lowest average cost.