Examlex
The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies' relationships with their customers.
Statistic
A statistic is a numerical measurement describing some characteristic of a sample, which is a subset of the population data.
Research Hypothesis
An educated guess or prediction made for the purpose of testing through scientific research, stating a potential outcome or relationship.
Critical Values
Thresholds in hypothesis testing which, if exceeded by the test statistic, indicate that the null hypothesis can be rejected.
Standard Deviation
A metric that quantifies how spread out a dataset is in comparison to its average value.
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