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The Highly Customized Approach to Offering Products and Services That

question 57

Short Answer

The highly customized approach to offering products and services that match the needs of a particular customer is called ____________________ marketing.


Definitions:

Market Average

A statistical measure that represents the overall movement of a specific set of stocks, indicating the general health of the stock market.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method or decision.

Welfare Fraud

The act of illegally using or obtaining government assistance benefits by knowingly providing false information or withholding information.

Welfare Abuse

The misuse or fraudulent use of government assistance programs designed to help those in need.

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