In a Customer Relationship Management (CRM) System, the Multiple Sources

question 55

Short Answer

In a customer relationship management (CRM) system, the multiple sources of information about customers, their preferences, and their behavior is entered into a large database called a(n) _____.

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Definitions:

Protozoan

A diverse group of single-celled eukaryotic organisms, many of which are parasitic.

Bacterium

A large domain of prokaryotic microorganisms, typically a few micrometers in length, that can exist as single cells or in clusters, and have various roles in the environment, medicine, and industry.

Prion

Infectious agents composed of protein in a misfolded form, associated with several neurodegenerative diseases.

Virus

A microscopic infectious agent that can only replicate inside the living cells of an organism, leading to a variety of diseases in humans, animals, and plants.