A Study Conducted by McKinsey & Company Examined the Online

question 10

Essay

A study conducted by McKinsey & Company examined the online behavior of 50,000 active Internet users and identified six different groups.Provide a brief description of the following categories: Simplifiers, Surfers, Connectors, and Sportsters.

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Definitions:

Characteristic Mode

The typical or unique way in which something functions or expresses itself.

Adaptation

The process by which organisms adjust to changes in their environment, ensuring survival and functioning.

Maintenance

The act of keeping something in a state of good repair or efficiency, encompassing activities such as cleaning, repairing, and preventing decay.

Leadership Styles

These are approaches and methods used by leaders to motivate, guide, and manage groups of people, varying widely from authoritarian to democratic and transformative styles.