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Standard Deviation
A statistical measure that quantifies the amount of dispersion or variation in a set of values.
Test Statistic
A calculated value from sample data used to make decisions about the validity of a hypothesis in hypothesis testing.
Advertising Campaigns
Organized series of promotional activities around a particular theme aimed at stimulating demand for a product or service.
Null Hypothesis
The hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.
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