When a Cardholder Successfully Contests a Charge, the Acquiring Bank

question 56

Multiple Choice

When a cardholder successfully contests a charge, the acquiring bank must retrieve the money it placed in the merchant account in a process called a(n) ____.

• A)click-through
• B)chargeback
• C)dispute
• D)recharge

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Definitions:

Marketing Messages

Marketing communications that guide prospective customers through the buying journey without pressuring them for an instant choice.

Conversation Marketing

Approach in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Persuasive Claim

A persuasive claim is a statement or argument designed to convince the audience of a specific point, often used in marketing, legal arguments, and debates.