Businesses and Individuals Can Use Electronic Commerce to Reduce Transaction

question 68

True/False

Businesses and individuals can use electronic commerce to reduce transaction costs by improving the flow of information and increasing the coordination of actions.

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Definitions:

Critical Mass

The minimum amount of something required to start or maintain a venture, especially relating to the number of users, clients, or adopters needed to make a service viable.

Market Penetration

The degree to which a product or service is known and used by customers in a particular market.

Below-market Prices

Prices that are set lower than the current market value or standard pricing for similar goods or services.

Employee Stock Ownership

A program where workers own shares of their employer's company, often used as an employee benefit plan.