The Personal Contact Approach to Identifying and Reaching Customers Is

question 77

Short Answer

The personal contact approach to identifying and reaching customers is sometimes called _____.

---

Definitions:

Conventions

Agreed-upon principles or practices that guide actions and decisions in specific contexts, such as accounting conventions which guide financial reporting.

Guidelines

General rules, principles, or pieces of advice that aim to streamline processes, ensure compliance, or guide behaviors and decisions.

Nonfinancial Rewards

Incentives and benefits given to employees or individuals that do not involve direct financial compensation, such as recognition, professional development, and flexible work hours.

Financial Rewards

Monetary benefits given to individuals or employees as recognition for their achievements, performance, or contributions.