On Social Media Web Sites, Followers of a Particular Company's

question 40

Multiple Choice

On social media Web sites, followers of a particular company's discussion activity are called _____.

• A) fans
• B) hosts
• C) spiders
• D) affiliates

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Definitions:

Product Platform

A set of common design, components, and technologies used as a base upon which a series of products can be developed.

Secondary Data

Information that has been collected previously by someone else for a different purpose but is being utilized for a new analysis.

Quantitative Data

Quantitative data consists of numerical measurements and statistics that can be analyzed mathematically to identify patterns and trends.

Primary Data

Data collected directly by the researcher for a specific research purpose or project, not previously gathered or used.