Placing Ads in Proximity to Related Content Is Sometimes Called

question 84

Multiple Choice

Placing ads in proximity to related content is sometimes called.

• A) localized advertising
• B) search engine placement
• C) contextual advertising
• D) search term sponsorship

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Definitions:

Distribution Intensity

Distribution Intensity refers to the level of market coverage a product achieves, ranging from intensive (available widely) to selective or exclusive distribution strategies.

Internet

A global network that connects computers worldwide, facilitating communication, information exchange, and access to online resources.

Customer Switching Costs

The expenses, both tangible and intangible, that consumers encounter when changing from one product or service provider to another.