In the Context of the Four Ps of Marketing, the Issue

question 79

True/False

In the context of the four Ps of marketing, the issue of place is the need to have products or services available in many different locations.

---

Definitions:

Premium

The amount paid for an insurance policy, reflecting the cost of coverage.

Insurable Interest

An interest either in a person’s life or well-being or in property that is sufficiently substantial to justify insuring against injury to or death of the person or damage to the property.

Enforceable

Describing a legal agreement or obligation that can be upheld and compelled by law through legal action.

Insurance Contract

A legally binding agreement between an insurer and the insured, where the insurer agrees to compensate the insured for specific losses in exchange for a premium.