Online and Offline Customer Contact Points Are Often Called _____

question 26

Multiple Choice

Online and offline customer contact points are often called _____.

• A) business interfaces
• B) touchpoints
• C) distribution channels
• D) spiders

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Definitions:

Sales Era

A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.

Customer Experience

The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.