Placing Ads in Proximity to Related Content Is Sometimes Called

question 84

Multiple Choice

Placing ads in proximity to related content is sometimes called.

• A) localized advertising
• B) search engine placement
• C) contextual advertising
• D) search term sponsorship

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Definitions:

Payback Method

A basic investment appraisal technique that calculates the time required to recoup the cost of an investment.

Time Value of Money

The concept that money available now is worth more than the same amount in the future due to its potential earning capacity.

Capital Budgeting

The process of planning significant investments in projects that have long-term implications such as the purchase of new equipment or the introduction of a new product.

Discounted Cash Flow

A valuation method used to estimate the value of an investment based on its expected future cash flows, adjusting for the time value of money.