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A click-wrap acceptance occurs when a Web site user agrees to that site's end-user license agreements or its terms and conditions by clicking a button on the Web site.
Trait Theory
A psychological approach to understanding personality that identifies and measures the specific traits or characteristics that make up an individual's personality.
Cognitive Activity
The mental process involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.
Brand Personality
The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.
Stalk-And-Ambush
A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.
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