A ___________ Would Be Considered Part of 'Vertical Management',whilst a __________

question 99

Multiple Choice

A ___________ would be considered part of 'vertical management',whilst a __________ would be considered part of 'horizontal management'?

• A) functional manager; first line manager
• B) first line manager; functional manager
• C) first line manager; middle manager
• D) functional manager; general manager
• E) functional manager; project manager

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Definitions:

Political Environment

Refers to the government actions, policies, and political stability of a country that can affect its business operations and markets.

Market Segments

Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.

Latent Needs

Desires or requirements of consumers that they are themselves not aware of.

Consumer Buying Habits

Patterns and behaviors that consumers exhibit in the search for, purchase, use, and disposal of products and services.