List the Dimensions of National Value Systems Identified by the GLOBE

question 115

Short Answer

List the dimensions of national value systems identified by the GLOBE project cost.

Understand the critical role of brand names in services marketing due to the intangibility of services.

Identify the elements of the service marketing mix and how they differ from traditional product marketing.

Acknowledge the significance of managing the physical environment in shaping customer perceptions of services.

Realize the impact of promotion methods, including public service announcements, in services marketing.

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Definitions:

Gemba

A Japanese term meaning "the actual place," often used in business to refer to the place where value is created or where the work is done, stressing the importance of understanding firsthand information.

Transumer

A consumer who prioritizes experiences over possessions and often engages in temporary use or rental of goods rather than ownership.

Second-Party Response

Feedback or reactions received directly from someone who is involved in a conversation or transaction, as opposed to third-party or external opinions.

Free Will

The concept that humans have the ability to make choices that are not determined by prior causes or by divine intervention.