Examlex
Explain the difference between an organisation's 'ethical responsibilities' and their 'discretionary responsibilities'.
Customer Focus
A business orientation that prioritizes the needs and requirements of customers in product development and service delivery.
Cost Leadership
A strategy where a company aims to become the lowest cost producer in the industry to gain competitive advantage.
Top-down Approach
A strategic decision-making process that begins at the highest level of an organization and proceeds downwards, based on the overall objectives and strategic direction.
Mass Markets
Very large markets comprising consumers who have similar needs for products or services.
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